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Home Description Copywriting

Project type

Product Description Copywriting


February 2023


Charlotte, NC

For this project, I wanted to show The Wilkinson Group the power of imagination for their clients. I took an old home listing and rewrote it in a way that would cause clients to be able to imagine themselves in the home through an exact image, painted by words.

What's even better? Now, TWG makes the home staging match the copywriting so that potential buyers are receiving the same message through multiple channels.

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