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Email Campaign: The Wilkinson Group
For this email campaign, I decided I wanted to use a strategy to acquire new leads through TWG's excellent rating. Since their ratings showed high customer satisfaction, I figured there were probably some new leads burrowed within the old ones.
I designed this campaign to congratulate every home owner on their one year anniversary of home ownership. I included pictures of the properties as well to emphasize personal touch. Finally, I added in a spot at the end for potential referrals. It worked like a charm!