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Commercial Script: The Wilkinson Group

Project type

Commercial Script


February 2023


Charlotte, NC

For this project, I wanted to try a new technique I had been practicing called, "Is/Is Not"- a strategy focused on highlighting a negative experience and offering the current business as the great experience.

Because I wrote copy for The Wilkinson Group that focused on a dream home, I wrote this commercial with a home buying nightmare in mind. I hope you enjoy it! We had so much fun with this one :)

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