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Malcontents | Full Rebrand

Project type

Web copy, Web design, Market Strategy


March-April '23


Charlotte, NC

When we first met Malcontents, they had a great brand with great products. But their story wasn’t quite being told.

Their target audience needed to know what a Malcontent truly was. So… TAYLEX Digital Marketing got to work on a rebrand.

First, we made sure to define the brand. Then, we invited the target audience into the story. Next, we added pages to enhance the story, creating more opportunities for brand loyalty. Finally, we upgraded the full site with modern design that focused on the brand’s lifestyle identity, rather than just the products.

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